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How To Get Best Rank On Bing Search Result - Bing Seo Tips

Get Best Rank On Bing Search Result


Most marketers don’t consider that the second most used search engine can also be a lucrative channel. Here’s why Bing search results optimization can be a real treat for you.

Take a look at the results of comScore's monthly analysis of the U.S. desktop search marketplace from January 2018.
Google 63.2%
Bing 23.7%
Oath (Yahoo + AOL) 11.9%
Ask 1.1%


This, along with the fact that there aren’t many in-depth articles at the moment that cover Bing SEO, I’ve decided to create a complete Bing SEO guide for beginners. This guide will cover everything from getting indexed in Bing to improving your organic Bing rankings.

Like Google, Bing also prefers unique, high-quality content and content-rich sites. Bing still isn’t as good as Google in terms of removing pages having little to no value from their SERPs. So, even when they want detailed, quality content, they’re not always technically able to place those at the beginning of their SERPs.

For appearing on the first page of Google, links continue to play a major role. On Bing, there’s no conclusive evidence and study on how important a role that links play across different industries. Most search engine optimization marketers have shared their personal take on backlinks. Let me tell you what we know.

Why is Bing SEO Important?

Sure, Google still is the major player here but considering the slow but steady growth of Bing, it is time to take Bing SEO much more seriously.
The majority of people don’t want to consider Bing SEO; not because they don’t think it would be useful but because it's human psychology to dislike change. Plus, some might also assume that if your ranking is good in Google, it will be good in Bing too. But it doesn't work that way in a majority of cases.
So why not start investing in Bing SEO with a bang? This will be the start of a good habit and it will also help you beat your competitors.

How Is Bing SEO Different than Google SEO?

Alright, let’s get down to the differences that you came here for. To begin, take a look at the key Bing SEO ranking factors found to be most important by a recent SearchMetrics analysis.
  • Top brands tend to rank higher, just as they do on Google.
  • Social signals correlate very closely with higher rankings.
  • Backlink numbers are closely linked to higher rankings as well.
  • Relevant and quality content are important for search rankings.
  • On page technical factors also play an important role.

Use Bing’s Webmaster Center

 Bing Seo Tips
The Webmaster Center of Bing is a free service which allows you to see valuable statistics about your website, check how many impressions & clicks you had on SERPs, manage your crawling rate, submit sitemaps & RSS feeds, manage the way that Bing Indexes your website, check your Organic Traffic etc. Using this tool and analyzing its results is absolutely essential in order to improve your rankings and understand the flaws of your SEO campaign. Additionally by evaluating the provided information you can get useful insights on how compelling your website is in the eyes of the users.

Bing SEO Analyzer

 How To Get Best Rank On Bing Search Result - Bing Seo Tips
See if your pages are following SEO best practices. Get an on-demand report that highlights issues in your page source and provides you with recommendations how to fix them. To get started simply sign in or sign up for Bing Webmaster Tools.

Write high-quality content

Bing loves websites that have unique and engaging content that address the queries of the reader. Now, that doesn’t mean that you need to stuff keywords repeatedly into your content, to increase the keyword density for your target keyword.
As per Bing, here are the 3 pillars of quality content.

Bing Seo Tips
If we break it down, Bing wants you to:
  • Clearly mention the author of the content and state the source of your information,
  • Address the query in detail and ensure that it helps the users,
  • Format and present your content well, with a clear distinction between ads and your content.

Google Webmaster Tools + Bing Webmaster Tools

Constant website analysis, alerts, and error reports
These webmaster tools help give you a taste of what the two top search engines think of your site. It’s helpful to see any bugs, alerts, and indexing issues.
Pro tip: Each of these two tools requires a bit of installation on your site. If you’ve got a WordPress website, you can add the webmaster code automatically through a plugin like Jetpack or Yoast.

 Robots.txt Generator

Robots.txt files let the web robots know what to do with a website’s pages. When a page is disallowed in robots.txt, that’s instructions telling the robots to completely skip over those web pages. There are some exceptions in which case a robots.txt might be ignored, most notably malware robots that are looking for security issues.

Bing Keyword Tool

Bing Keyword Research Tool

Early tests suggest that Bing's algorithm may value age of domain and URL more than Google's. If so, it's all the more important that you do thorough keyword research for a younger site.
We offer several free tools that provide a great starting point for your Bing keyword research.
The Free Keyword Tool by WordStream is a keyword suggestion tool that offers extensive, highly relevant suggestions from a constantly updated database of more than a billion keywords. Our database incorporates keywords from diverse sources—not just Google. Just enter a keyword to get thousands of ideas including related terms and synonyms.


Keyword Suggestion Tool

Sources
  •  “SEO Ranking Factors – Rank Correlation 2013 for Bing USA” (Search Metrics)
  • “Should Your SEO Strategy Include Yahoo and Bing?” (Hubspot)

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